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Web Resources
During recent conference calls with clients, viral marketing was identified as a campaign objective right alongside e-commerce and branding. Or it was mentioned as an afterthought: "Oh, and wed like it to be viral." Kind of like they are going through the fast-food drive-through: "Oh, and we want it kiddie size." Viral marketing is not an objective: IT IS AN INTEGRAL PART OF A CAMPAIGN STRATEGY THAT IS USED TO ACHIEVE OBJECTIVES. If the main objective of an email campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a manner such that it encourages pass-along.
Business - Directory of business/finance/loan/mortgage related partner sites
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Internet - Directory of webhosting/webdesign/internet marketing related partner sites
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Software - Directory of software related partner sites
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Web Hosting - Directory of web hosting related partner sites
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Web Resources - Directory of other web related partner sites
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Recreation - Directory of travel/hotel/cruise related partner sites
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Casino - Directory of online gambling/poker/blackjack/roulette related partner sites
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Health - Directory of online pharmacy/hospital/health related partner sites
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Shopping - Directory of online shopping/gift related partner sites
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Miscellaneous - Directory of all other partner sites
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Offer something worthy of sharing a valuable discount, vital information or offer an incentive for sharing additional entries into a sweepstakes or an added discount or premium service and viral marketing happens naturally... and often quite successfully.For example you get two e-commerce offers in your mailbox. One email offers a substantial discount on electronics (25 percent), and the other offer is also an electronics offer but offers free shipping on any purchase. Neither offer is terrible nor uncommon. But free shipping is pretty much expected these days and often is not perceived as a great value anymore. Of the two offers, which offer are you more likely to forward to a friend?
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