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Software
The other day while at the book store, I came across some accounting software CDs strewn with other CDs and books in garage sale box.How can any self respecting businessman (even a small one at that) pick up a copy of this cheap sale accounting CD from the box for his business to use? He'd think "what type of accounting system is this that would end up in a garage sale?"...and he's not even heard of free software yet! If he did, he'd probably figure "What type of software is this that you can just click and get it for free on the Internet?"
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In most cases, this thinking "..what type of..?" continues and applies to the person on the other end - the guy promoting it. It goes "what type of person are you to promote something that cheap (that ends up in a garage sale box) to me?". It follows "What type of company are you representing? Or do you even have a company?" Even small business owners have self respect when they shop for budget items. The guy selling free software tried "No sir. This is open source program, very popular and respectable. Do you know Apache? It's also free.."
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