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Changes in watchbands also added to the popularity of the wristwatch for both men and women. The flexible band pieces that attached to the open-faced watch made it easy to fasten a leather strap, which kept the watch securely, attached to the wrist. Now wristwatches were standard military issue for the allied troops of World War I.In 1915, The Rolex Watch Company, formerly known as Wilsdorf & Davis, was founded. Hans Wilsdorf liked the idea of a wristwatch for both men and women and worked to improve the accuracy. Rolex was recognized as a leader in this research and received the first wristwatch Chronometer award given out by the School of Horology in Bienne.
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In the mid-1920s, following the war, men started to associate wristwatches with the brave heroes who fought and no longer viewed them as only for women. Rolex seized upon this new image and continued through the 1950s to market watches specifically to men. Professional, masculine-style watches were developed to be worn by men in various fields of The development of new technology capable of tracking time and performing the other functions of a cell phone or planner may lead to a time when the watch will be less of an important way to keep time and more of fashion accessory or status symbol. But, let’s face it, if anyone ever asks you if you know the time, your first instinct is to raise your wrist, whether or not you remembered to put on your watch!
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