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Shopping
This is another issue that seems simple (and actually is) but which shouldn’t be neglected. Roaming through stores, we have all seen sunglass racks that are shaped like columns, and with an easy push, will rotate graciously for the consumer. This may sound simplistic, but this technique is quite beneficial. By allowing the rack to rotate, you allow the customer to quickly view different selections without actually asking them to move around. Since your customer is going to try on sunglasses, you might as well allow them to be motionless.
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If you positioned your sunglasses near the cash register, then you may want to look at a different approach. In this scenario, we cannot stop the customer from moving, since he or she is most likely standing in line. For this application a waist-level small and very long rack will grab the attention of the customer throughout the time that they wait in line.You should also use the subliminal technique used in grocery stores of showing off your best pairs of sunglasses (whether it be the most expensive one or the cheapest is up to you) on a rack that is at the same level as the customer’s eyes. This way, you will be sure that this particular item is the first one seen when the person walks into the store.
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