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Social Bookmarking is an increasingly popular way to locate and classify websites. Instead of one editor categorizing sites in a directory, tagging takes a populist approach. The more people who tag a website with a keyword, the more likely it is that other people will see those tags and social bookmarks, and also visit the site.Instead of paying to be listed at the top of search rankings, social bookmarking lets people decide what are the best websites associated with a certain keyword.

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The process can be gamed to some extent. Dozens of accounts at social bookmarking sites can be created for the purpose of creating tags listing a particular website. There is also the problem with misspellings and people using misleading tags to associate with a web page.However, since creating tags is still for the most part a manual, tedious process, athis greatly reduces the likelihood of widespread bookmarking spam. Moreover, a complaint from those using a service can cause such spam to be quickly deleted


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