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when it got a break in the form of a call from a US navy procurement officer. In 1993 the company received an invitation from the procurement officer of the US Navy SEAL teams to supply it with a specially designed range of watches. The US navy’s Sea, Air and Land (SEAL) teams needed a dive watch for use on their night missions. Luminox took up the challenge and worked with its Swiss partner for nine months before coming out with the first Navy SEAL watch in 1994.

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This was a turning point in the history of Luminox watches. The seal of approval given by the SEAL improved the credibility of the brand and boosted its image in the consumer market. Demand for the watches started to grow. The company started selling its plastic model Luminox watches. After selling several thousands of its plastic model watches for five years, the company introduced the first steel version, with carbon fiber bezel, in 1999


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