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In 1934, Mido introduced the Multifort model, the first watch in the market to have a self-winding movement. The introduction of this automatic watch for the first time in the market was a major milestone in the history of Mido. The watch was also shock resistant, anti magnetic and water resistant – all firsts at that time. Mido reached yet another milestone in the same year when it introduced watches with unbreakable springs. This was also the first time that any company had introduced such springs in the market.

With so many firsts to its credit and a history of innovations, it was small wonder that Mido was in the forefront for a number of decades. Mido’s first automatic, anti-magnetic and water resistant watch remained in the forefront for over three decades right through to the sixties. Another model, the Mido Robot was a symbol of robustness in the fifties. So much so that a famous comic strip of the period was dedicated to the Mido Robot and its adventures.