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Politeness is good, but obvious excessive flattery can become tiring, especially when it is the same flattery as the last 5 link exchange requests you have just received. The technique probably worked on webmasters the first few times they were given a pile of praise about their website by an excessive link requester, but people grow wise quickly
If your website has a small collection of 10 categorized quality links and the person requesting a link exchange with you has a free for all collection of 100+ uncategorized spammy sites, where do you think the link request is going? Exactly, straight into "deleted items".
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